First time using this cleanser and it's amazing! I use it any time I wash my face, outside of the shower. It thoroughly takes off my makeup, without having to reapply three or four times. One to two pumps, does the trick! This was evident to me when I didn't see any make up residue on my face cotton pad, after apply my toner. Do not be afraid of the "charcoal" in the cleanser. It does not stain your skin, sink, or face cloth!